Hamilton County Job & Family Services’ communication team picked up an award last week during the Public Relations Society of America Cincinnati Chapter’s Blacksmith Awards.
HCJFS received an Award of Excellence for its “Sell Benefits, Buy Trouble” campaign to fight benefit fraud. The social media tactic mimicked the “click bait” headlines found on Facebook and elsewhere with headlines like, “She sold food stamps, then this happened” to draw attention to the penalties of selling benefits.
