We have been working for several months with people from Cincinnati Children’s Hospital Medical Center and Cincinnati Public Schools on some new ways to bring attention to the stress a lot of families are feeling these days – and to some things everyone can do to help. The new campaign is called Safe and Sound @ Home Cincinnati.

Please take a look at these new public service announcement videos – there’s a 30-second version and a 60-second one – and share them. You’ll be seeing them on our websites and social media.

During a press conference announcing the collaboration, Interim Director Tim McCartney had this to say: 

“Child abuse is already under-reported in normal times. During the shutdown, Children’s Services saw a 40% drop in calls about abuse and neglect. While reporting has increased since then, calls are still down from normal levels. Given the stress, anxiety and hardships surrounding the pandemic, we want to offer a collaborative approach to families by letting them know that we are here for them.” 

To read more about the announcement, below is the text of a press release sent out announcing our work:

With the new school year underway, parents are facing many challenges. It is natural for them to feel stress. Maintaining routines, having fun and using positive language can be helpful. For parents who start to feel anxious, taking a deep breath and talking to trusted family members or friends are great first steps. But if the situation becomes overwhelming, there are resources to help.

To better protect vulnerable children and families during the COVID-19 pandemic, Cincinnati Children’s Hospital Medical Center, Hamilton County Job & Family Services and Cincinnati Public Schools are collaborating on a new campaign called Safe and Sound @ Home Cincinnati. The goal is to raise awareness about parenting support and resources available to those in the community who may be struggling.

Support systems are available that can provide help with a variety of services, including food, medical assistance, childcare, housing, utilities, employment, cash and legal aid. However, experts have found some parents have difficulty asking for public benefits.

“Many people find themselves asking for help for the first time ever, and it can feel confusing and uncomfortable,” said Carley Riley, MD, attending physician in the division of Critical Care Medicine at Cincinnati Children’s. “There is no right or wrong way to feel when navigating your way through public assistance. We want to stress there’s no shame in asking for help. Taking care of your family is courageous. It shows strength and resilience.”

Resource guides on who to call for help have been available for the last several months at Cincinnati Public Schools food distribution sites. Public service announcements for Safe and Sound @ Home Cincinnati have also been released recently.

“This collaboration further solidifies the investment we all have in the health and well-being of children,” said Carrie Bunger, PhD, Director of Positive School Culture & Safety at Cincinnati Public Schools. “By working together to support vulnerable families, we can increase the community safety net—especially for those at risk during these challenging times.”

CCHMC also keeps a comprehensive list of resources available for parents and children.